Luwian Fresh started in 2019 in Barendrecht as a small project by a student with a passion for fresh produce. Today, it has grown into a dynamic international wholesaler serving customers across Europe — from local market vendors in the Netherlands to retail and distribution partners in Germany, the UK, Scandinavia, Poland, and Romania.
With strong roots in the sector and close partnerships with growers both in the Netherlands and abroad we specialize in sourcing and delivering high-quality fruits and vegetables with short, efficient supply chains. Whether we source directly from the field or through our own import lines, our goal remains the same: great quality at a fair price.
What sets us apart is our reliability, flexibility, and responsiveness. We understand the needs of different clients — from independent wholesalers and retailers to large-scale buyers — and we adapt accordingly.
But for us, it’s about more than just trading produce. We care about sustainability and reducing waste. That’s why we also offer perfectly fresh products that may not look flawless, but taste just as great. In doing so, we support farmers, reduce food waste, and help price-sensitive customers access top-quality produce.
At Luwian Fresh, we believe in building long-term partnerships through trust, communication, and consistency. We listen. We deliver. And we grow — together.
